By Tech News Daily Staff
24 January 2011 1:37 PM ET
The Bloomberg administration has filled
the spot of New York City’s chief digital officer. Rachel Sterne, an adjunct
professor of social media and
entrepreneurship at the Columbia Business School and a founder of the news site
GroundReport, has been stepped in to fill the new role.
The position was created last May to help
develop forward-thinking policies on social media, digital communications, Web 2.0
initiatives and other tools to better serve the public, according to the city's
website.
We have Expert Solutions for your Online
Marketing Needs. Learn more!
Divorce, child custody, support marital
agreement, 25 year practice
"Rachel is someone who has been an
influencer in the social media sphere and a civic
journalism entrepreneur," said Katherine Oliver, the commissioner of the Mayor's
Office of Media and Entertainment, in a statement. "She will be a terrific
advocate for digital media while at the same time helping to hone the city’s use
of social media for years to come."
According to CNET, Sterne's job will focus on helping the city
government use digital technology to better communicate with residents, working
to bring social media and other new tools into municipal agencies, negotiating
partnerships with the city's digital media and tech start-ups, and serving as a
representative of the technology community to the government. In addition, she
will be responsible for making the city's official website, NYC.gov, more
user-friendly as well as a better source of information and services for city's
residents.
Sterne has experience as a reporter
covering the United Nations Security Council and as a city council intern before
founding GroundReport and Upward, a digital marketing and communications
strategy firm. Finally, in 2009, she was named one of "America's Most Promising
Social Entrepreneurs" by Bloomberg Businessweek, part of the media powerhouse
founded by Mayor Mike Bloomberg.
"The focus of my role is to help the city
use technology to better serve citizens, and to save tax payers money by making
our services more efficient and accessible online," Sterne told
capitalnewyork.com.
“In more concrete terms, I will start with
a listening campaign that asks citizens and city agencies for their ideas, requests, and complaints on
the city’s digital resources. This will be part of a 90-day report that analyzes
our city’s current digital and social media resources, and outlines next steps
for both policy and initiatives."
According to Clickz.com, Sterne is
expected to begin her first full week of work today.